Awards & Recognitions

The Brain & Performance Centre has become the first facility in the Middle East — and one of only three outside the United States — to receive accreditation from the Undersea and Hyperbaric Medical Society (UHMS), the global authority on hyperbaric medicine.

This milestone recognises our leadership in patient safety, clinical excellence, and scientific integrity, positioning Dubai as a global hub for advanced hyperbaric care.

The Gulf Business Awards is the region’s premier platform for recognising excellence across industries, celebrating innovation, leadership, and the achievements that shape the Gulf’s economy.

We’re proud to announce that Dr. Craig R. Cook, CEO of The Brain & Performance Centre, a DP World company, has been named Healthcare Leader of the Year 2025.

This honour reflects his vision and our collective dedication to advancing brain health — through evidence-based care, scientific excellence, and community education. Our heartfelt thanks go to our exceptional team, whose passion and commitment make this achievement possible.

At the International Prime Awards®, The Brain & Performance Centre was recognised for Excellence in Cognitive & Physical Performance Optimisation, and our CEO, Dr. Craig Cook, received the Human-Centric Healthcare Leadership Award.

These honours highlight our commitment to science-backed, human-led care that helps individuals think clearer, move better, and reach their fullest potential. They reflect the dedication of our team and the trust of our clients in pursuing the future of healthcare together.

The Brain & Performance Centre is proud to be a recipient of the prestigious Gold Stevie® Award for Excellence in Innovation in Health Care Industries.
This honour reflects our commitment to pioneering, patient-focused solutions that address complex health challenges — from brain injuries and stroke recovery to chronic conditions — and to advancing the standards of holistic care.

In alignment with UAE Vision 2040, this recognition affirms our role in shaping a world-class, innovative healthcare system that empowers wellness and peak performance.