Press & Media

The Brain & Performance Centre, a DP World company, in the news. Coverage, interviews and commentary from our clinicians across the region's leading publications.

Portrait of Dr Craig Cook, CEO of The Brain & Performance Centre

Entrepreneur Middle East

Dr Craig Cook: Leading a New Era in Brain Health and Performance at The Brain & Performance Centre, A DP World Company

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Zawya

The Brain & Performance Centre Recognised as Highly Commended Healthcare Company of the Year at the Gulf Business Awards 2026

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ME News 24/7

The Brain & Performance Centre Recognised as Highly Commended Healthcare Company of the Year at the Gulf Business Awards 2026

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Day of Dubai

The Brain & Performance Centre recognised at Gulf Business Awards 2026

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Mid East Info

The Brain & Performance Centre Recognised as Highly Commended Healthcare Company of the Year at the Gulf Business Awards 2026

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The Integrator

Memory Boosters: Cognitive Exercises to Elevate Your Brain Performance

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The Wellness Collective

From Stroke Recovery to Elite Performance: Dr Craig R. Cook on Redefining Brain Health

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The Brew News

Child developmental assessments help parents prepare

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Business Traveller

Business Traveller

Op-Ed: With Health and Longevity, Prevention Is Becoming Essential for Frequent Flyers and Global Executives

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Dubai Eye 103.8

Alzheimer's Awareness Month: spotting the early signs of cognitive decline

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Zawya

Zawya

The Brain & Performance Centre, Middlesex University Dubai join forces

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Business Today Middle East

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership with UAE Athletic Commission

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ME News 24/7

The Brain & Performance Centre, Middlesex University Dubai Join Forces to Advance Research in Sport Science, Neuroscience and Cognition

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TradingView

TradingView

The Brain & Performance Centre, Middlesex University Dubai join forces

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GoDubai

The Brain & Performance Centre, Middlesex University Dubai Join Forces to Advance Research in Sport Science, Neuroscience and Cognition

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UAE News 4U

Middlesex University Dubai Partners with The Brain & Performance Centre

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Logistics Gulf

The Brain & Performance Centre, Middlesex University Dubai ink MoU

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Dubai Education Guide

The Brain & Performance Centre, Middlesex University Dubai Join Forces To Advance Research In Sport Science, Neuroscience And Cognition

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MENAFN

The Brain & Performance Centre, Middlesex University Dubai Join Forces To Advance Research In Sport Science, Neuroscience And Cognition

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One Ville News

Brain & Performance Centre, Middlesex University Dubai Partner to Boost Sport Science and Neuroscience Research

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One Ville News

One Ville News · X

Brain & Performance Centre, Middlesex University Dubai Partner to Boost Sport Science and Neuroscience Research

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Mid East Info

The Brain & Performance Centre, Middlesex University Dubai Join Forces to Advance Research in Sport Science, Neuroscience and Cognition

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24/7 News

The Brain & Performance Centre signs strategic partnership with Middlesex University

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The Wellness Collective

The Wellness Collective

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership with UAE Athletic Commission

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One Ville News

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership with UAE Athletic Commission

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Zawya

Zawya

The Brain & Performance Centre, A DP World Company, announces strategic partnership with UAE Athletic Commission

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ME News 24/7

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership with UAE Athletic Commission

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UAE News 24/7

New MOU Enhances Boxer Safety and Brain Health in UAE

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MENAFN

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership With UAE Athletic Commission

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Dubai Eye 103.8

Brain health in boxing: pre-fight brain and cognitive assessments in the UAE

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Business Today Middle East

Business Today Middle East · Instagram

The Brain & Performance Centre signs strategic partnership with the UAE Athletic Commission

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Mid East Info

Mid East Info · LinkedIn

The Brain & Performance Centre, A DP World Company, Announces Strategic Partnership with UAE Athletic Commission

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AD Gully ME

The Brain & Performance Centre partner with UAE Athletic Commission

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The Mettleset

The Brain & Performance Centre Partners with UAE Athletic Commission to Enhance Boxer Safety

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Biotech Times

Brain & Performance Centre signs MOU with UAE Athletic Commission

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CEO Middle East

Wealth is Health: Investing in the long game

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Fast Company Middle East

Autism diagnosis in the Middle East is soaring, but care remains costly and uneven

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Zawya

Zawya

The Brain & Performance Centre, a DP World company, wins FDI Insider Award

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Local DXB

Local DXB · Instagram

BATL Boxing Promotion press conference at The Brain & Performance Centre

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Business Today Middle East

Business Today Middle East · LinkedIn

Business Today Middle East: June 2026

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Business Today Middle East

Business Today Middle East · Instagram

Business Today Middle East: June 2026

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Business Today Middle East

Business Today Middle East: June 2026

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Tech Plugged

DP World's Brain & Performance Centre Wins FDI Insider Neurotechnology Award

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One Ville News

Brain & Performance Centre Wins FDI Insider Award for Best Integrated Neurotechnology Innovation in Dubai

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MENAFN

The Brain & Performance Centre, A DP World Company, Wins FDI Insider Award For Best Integrated Neurotechnology Innovation Dubai 2026

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UAE News 24/7

The Brain & Performance Centre Wins FDI Insider Award in Dubai 2026

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MedEdge MEA

MedEdge MEA · LinkedIn

The Brain & Performance Centre wins FDI Insider Award

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Dubai Healthcare Guide

The Brain & Performance Centre, A DP World Company, Wins FDI Insider Award

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Day of Dubai

The Brain & Performance Centre Wins FDI Insider Award for Neurotechnology Innovation in Dubai

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Mid East Info

The Brain & Performance Centre, A DP World Company, Wins FDI Insider Award for Best Integrated Neurotechnology Innovation: Dubai 2026

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Logistics Gulf

The Brain & Performance Centre wins FDI Insider Award

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Dubai Eye 103.8

Dubai Eye 103.8 · Instagram

The growing global dementia crisis now affects more than 55 million people worldwide

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FDI Insider

FDI Insider

FDI Insider Awards 2026 magazine feature

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The Brew News

Fibromyalgia awareness exposes chronic care gaps

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Khaleej Times

How Eid Al Adha gatherings are medicine for brain, reduce stress, UAE experts say

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DXB Today

DXB Today · Instagram

Dr. Craig Cook and Lezel Cook share their journey of raising a child with autism

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DXB Today · YouTube

Autism, Brain Science & Better Care with Dr. Craig and Lezel Cook

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Business Today Middle East

The Clinic by The Brain & Performance Centre, A DP World Company, Launches a New Standard in Premium Primary Care in Dubai

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Hospitals Magazine

From Awareness to Inclusion: What Does Autism Support Look Like in the UAE Today?

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Living Gulf

Healthcare Expansion is Moving to Human Performance

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The Wellness Collective

From Access to Excellence: How Outcome-Driven Care Is Redefining Healthcare in the UAE

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Zawya

Zawya

The Clinic by The Brain & Performance Centre launches a new standard in premium primary care in Dubai

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TradingView

TradingView

The Clinic by The Brain & Performance Centre launches a new standard in premium primary care in Dubai

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ME News 24/7

The Clinic by The Brain & Performance Centre, A DP World company, launches a new standard in premium primary care in Dubai

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Web Release

The Clinic by The Brain & Performance Centre, A DP World company, launches a new standard in premium primary care in Dubai

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MedEdge MEA

MedEdge MEA · LinkedIn

The Clinic by The Brain & Performance Centre launches a new standard in premium primary care in Dubai

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MedEdge MEA

The Clinic by The Brain & Performance Centre launches a new standard in premium primary care in Dubai

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Healthcare MEA

Dubai's DP World launches premium primary care clinic for residents

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MedEdge MEA

MedEdge MEA · Facebook

The Clinic by The Brain & Performance Centre launches a new standard in premium primary care in Dubai

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Dubai Healthcare Guide

Dubai Healthcare Guide

The Clinic By The Brain & Performance Centre Launches A New Standard In Premium Primary Care In Dubai

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The Integrator

In the Age of AI, the Best Healthcare Will Still Be Human

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Mother, Baby & Child

Maternal brain health: The invisible transition no one prepares women for

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The Integrator

The Integrator · LinkedIn

In the Age of AI, the Best Healthcare Will Still Be Human

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Motor 283

Audi, Al Nabooda Automobiles Announces Strategic Partnership with The Brain & Performance Centre, A DP World Company

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TradingView

TradingView

The Brain & Performance Centre, A DP World Company announces strategic partnership with Audi / Al Nabooda Automobiles

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Longbridge

Longbridge

The Brain & Performance Centre, A DP World Company announces strategic partnership with Audi / Al Nabooda Automobiles

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Ours Abroad

Ours Abroad

The Brain & Performance Centre announces strategic partnership with Audi

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CEO Middle East

CEO Middle East

CEO Middle East e-magazine: February 2026

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Dubai Eye 103.8

Dubai Eye 103.8 · Instagram

Sonal tries hyperbaric oxygen therapy (HBOT)

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Esquire Middle East

Hamzah Sheeraz on growth, challenges, training, and life in Dubai

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DXB Today

DXB Today · Instagram

AI is ushering in the next era of predictive medicine

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DXB Today · YouTube

The Brain & Performance Centre Leader Redefining Modern Healthcare

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Dubai Eye 103.8

Can we boost our brain health with HBOT?

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Gulf News

5 habits to stay mentally sharp as you age, backed by science

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Gulf Business

Gulf Business

Winners revealed at the Gulf Business Awards 2025

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Evolvance

Evolvance

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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The Brew News

Brain & Performance Centre becomes Middle East's first UHMS-accredited hyperbaric facility

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IndexBox

Dubai's Brain & Performance Centre Achieves UHMS Accreditation

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Gulf Business

The Brain & Performance Centre becomes first UHMS-accredited facility in the Middle East

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GoDubai

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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Techno Time

Techno Time · Facebook

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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Techno Time

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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ME News 24/7

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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Dubai PR Network

The Brain & Performance Centre Becomes the First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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DXB News Network

DXB News Network

Middle East's First UHMS-Accredited Hyperbaric Centre

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Business Lobbies

Business Lobbies

Middle East's first UHMS-accredited hyperbaric facility opens

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Raemona

The Brain & Performance Centre Becomes First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East

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Connector

Benefits Of Physiotherapy: Who’s It For And How Can It Help?

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This is Dubai

This is Dubai · Instagram

Every child's journey is different but progress is guaranteed

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Dubai Eye 103.8

Hamzah Sheeraz on the mental and physical demands of boxing

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The National

Hamzah Sheeraz ready for his hero to become his rival as he eyes dream fight against Canelo Alvarez

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Connector

Connector In Conversation With Lezel Cook: A Mother's Trek To Everest To Raise Autism Awareness

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The Matrix Green Pill Podcast

In conversation with Dr. Craig Cook

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The Matrix Green Pill Podcast

The Matrix Green Pill Podcast · Instagram

In conversation with Dr. Craig Cook and Hilmarie Hutchison on compassionate healthcare

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The Matrix Green Pill Podcast

The Matrix Green Pill Podcast · Facebook

In conversation with Dr. Craig Cook

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The List Mag

Hamzah Sheeraz on faith, fight and finding home in the ring and in the Kingdom

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ME News 24/7

The Brain & Performance Centre and Dr. Craig Cook Win Top Honours at International Prime Awards

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One Ville News

The Brain & Performance Centre and Dr. Craig Cook Win Top Honours at International Prime Awards

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GCC Business News

The Brain & Performance Centre shines at International Prime Awards

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Day of Dubai

The Brain & Performance Centre and Dr. Craig Cook Honoured at International Prime Awards for Healthcare Excellence

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Mother, Baby & Child

Mother, Baby & Child · Instagram

The Brain & Performance Centre and Dr. Craig Cook recognised at the International Prime Awards

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Mother, Baby & Child

Mother, Baby & Child · Facebook

The Brain & Performance Centre and Dr. Craig Cook Win Top Honours at International Prime Awards

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Mother, Baby & Child

Mother, Baby & Child

The Brain & Performance Centre and Dr. Craig Cook Win Top Honours at International Prime Awards

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Gulf News

Your brain at 45°C: Why heat makes you moody, distracted and forgetful, and what to do about it

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The Brew News

Alzheimer's Can Be Delayed: Dr. Semer Wang on Early Detection, Lifestyle, and Brain Resilience

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InnerFight Podcast · Spotify

#971: Pushing Limits with Paris Norriss: The Benefits of Adventure and a Bold Mindset

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InnerFight Podcast

InnerFight Podcast · Instagram

What really happens when you push your limits?

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InnerFight Podcast

7 Marathons, 7 Continents, 7 Days

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Education UAE

Education UAE

The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative

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Communicate ME

The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative

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Car News 2day

Car News 2day

The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative

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The Brew News

Brain & Performance Centre boosts autism awareness with Everest trek

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News of Bahrain

The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative

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Raemona

The Brain & Performance Centre Raises Autism Awareness with Everest Base Camp Trek Initiative

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Dubai One

Dubai One · Instagram

A team from The Brain & Performance Centre is embarking on an expedition to Everest Base Camp to raise awareness about autism

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Pulse Radio · YouTube

Hamzah Sheeraz on the Half Time Show

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Pulse Radio

Pulse Radio · Spotify

Hamzah Sheeraz on the Half Time Show

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Pulse Radio

Pulse Radio · SoundCloud

Hamzah Sheeraz on the Half Time Show

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Khaleej Times Luxe

Khaleej Times Luxe

Khaleej Times Luxe: 12 April 2025 edition

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Dubai Eye 103.8

Brain health and how to train your brain, with Dr Semer Wang

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Khaleej Times

UAE: 5 years after pandemic, long Covid patients struggle with 'proving they are unwell'

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Gulf News

Brain aging? Not on your watch: 6 health hacks to keep your mind sharp in its prime

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Khaleej Times

UAE: Former 'SAS' man Ant Middleton is ready to help draw out your true potential

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Dubai Eye 103.8

Jay Scher's journey of resilience, reinvention & business in the UAE

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Khaleej Times

Dubai: Meet Ironman triathlete who lost all limbs, sees his life as ‘gift’

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Lovin Dubai

Lovin Dubai · Instagram

These Dubai residents shattered some records at the World Marathon Record

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Communicate ME

Paris Norris & James Elliot on 777, Strides for Good, and understanding your "why"

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The National

Dubai runners finish seven marathons on seven continents in under six days

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Travel & Tourism ME

Travel & Tourism ME

Dubai's medical tourism vision rooted in excellence

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Pulse Radio · SoundCloud

7 Marathons across 7 continents with Paris Norris & James Elliot

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Pulse Radio

Pulse Radio · Spotify

7 Marathons across 7 continents with Paris Norris & James Elliot

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Medi World

Redefining Longevity: Dr. Craig Cook on Reverse Aging at The Brain & Performance Centre

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Pulse Radio · YouTube

7 Marathons across 7 continents with Paris Norris & James Elliot

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Global Supply Chain ME

Global Supply Chain ME

The Brain & Performance Centre Wins Gold Stevie® Award

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TechRevolt

TechRevolt

Brain and Performance Centre Wins Gold for Healthcare Technology

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Dubai City Guide

Dubai City Guide

The Brain & Performance Centre Wins Gold Stevie® Award For Excellence In Innovation In Healthcare

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Money's Magazine

Money's Magazine

The Brain & Performance Centre Wins Gold Stevie® Award for Excellence in Innovation in Healthcare

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GCC Business News

The Brain & Performance Centre wins Gold Stevie Award

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The National

Could men live as long as women with a few simple social changes?

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Business Traveller Middle East

Business Traveller Middle East

Business Traveller Middle East: January 2025

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