Dr. Craig R. Cook is the Chief Executive Officer of The Brain & Performance Centre – A DP World Company, a global leader in advanced brain health, performance medicine, and human optimisation. Originally from Australia, he brings more than 30 years of international leadership experience across healthcare strategy, international expansion, and patient-centred performance models.
Prior to joining The Brain & Performance Centre, Dr. Cook served as Executive Director, International Operations at Cleveland Clinic, where he played a key role in global market development and operational excellence across multiple regions. His career spans the UAE, Asia Pacific, the Caribbean, and the United States, with a demonstrated record of building high-performing teams and delivering transformative healthcare and hospitality innovations.
Under his leadership, The Brain & Performance Centre became the first facility in the Middle East to earn accreditation from the Undersea & Hyperbaric Medical Society (UHMS), establishing a new benchmark for safety, clinical governance, and innovation in hyperbaric medicine.
Dr. Cook has been recognised internationally for human-centred leadership and innovation, including Healthcare Leader of the Year at the Gulf Business Awards and the Human-Centric Healthcare Leadership Award at the Prime Awards.
A champion of precision-based, patient-centric healthcare and performance science, he continues to drive pioneering approaches that bridge elite performance, neuroscience, and global health strategy, positioning The Brain & Performance Centre as a world-class institution at the forefront of personalised, high-performance medicine.
Qualifications
- Doctorate in Healthcare Administration, European International University, Paris (2023)
- Honorary Professor (Honoris Causa), Healthcare Leadership & Neurodiversity, Dunster Business School, Switzerland (2026)
Awards & Recognition
- Healthcare Leader of the Year, Gulf Business Awards 2025
- Human-Centric Healthcare Leadership Award, Prime Awards 2025
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