The Brain & Performance Centre, a DP World Company
Under the enlightened leadership of its forward-thinking government, the modernization of the UAE has created a cutting-edge economy bringing enormous benefits for the country and for all of its people.
As part of the UAE Vision 2021 National Agenda The Brain & Performance Centre, a DP World Company opened in JLT. Our 7,000 square meter centre pairs innovative and pioneering medical technology with an outstanding experience and service.
Physicians and practitioners are stationed on the ground in the UAE to direct a world-leading hyperbaric oxygen therapy center in Dubai. Those seeking cutting-edge medicine can receive it without needing to travel abroad.
The Brain & Performance Program has opened a new frontier to what many consider the biggest healthcare game-changer in decades: enhancing brain and body performance, reversing biological aging and cognitive decline associated with it.
Our innovative medical protocol restores cognitive and physical functionality in individuals with various health conditions, including age-related decline, post-stroke, traumatic brain injuries and post-concussion syndrome, long covid syndrome, fibromyalgia, and chronic pain.
We offer a customized & comprehensive treatment for children and youth with various pediatric neurological conditions including Cerebral Palsy, Traumatic Brain Injury & Post Concussion Syndrome, Pediatric Stroke & some forms of Autism Spectrum Disorder.
After participating in the Brain & Performance Program, 96% of our clients experience clinically verifiable improvements in brain function.
Our team of scientists has spent over a decade developing the The Brain & Performance Protocol with large-scale clinical trials and peer-reviewed publications establishing the benefits of the Brain & Performance Program.
Hyperbaric Wing
Our state-of-the-art hyperbaric suites combine innovative design and advanced technologies with first-class comfort. Each multiplace suite is designed to seat 14 clients and a medical staff member comfortably and safely.
Specially designed to evoke the feel of entering a first-class airline cabin, our suites have luxurious seats, individual comfort controls, serene lighting, and personal tablet computers. Clients can also enjoy entertainment and educational programs on these tablets while in the suites.
Our tablet computers engage clients in state-of-the-art cognitive training exercises while in the hyperbaric environment. Doing so encourages the regions of the brain that will most benefit from oxygen therapy.
Our suites comply with all regulatory requirements for hyperbaric treatment. The safety features are some of the most advanced in the industry. Safety is maximized through our specialized hyperbaric protocol and an in-suite clinical team member who is with you every step of the way.
Discover What Sets Our Hyperbaric Chambers Apart!
Our advanced treatment protocols bring evidence-based innovation to HBOT in Dubai. You can seek healing and comfort with our state-of-the-art treatment procedures that boast advantages such as:
A Unique First-Class Facility: Our hyperbaric oxygen therapy suites feature modern, comfortable seating in a clean, relaxing environment. A a personally fitted oxygen mask allows you to breathe easily while relaxing, meditating, or using our tablet computers to exercise your brain.
Multi-place Oxygen Chambers: Instead of mono-place (single-person) chambers that are often limited or restrictive, The Brain & Performance Centre uses multi-place HBOT chambers that can treat multiple clients at once. Our multi-place chambers are spacious, with individual, upright seating and attentive trained staff with you during the treatment.
A Friendly, Professional Team: The Brain & Performance Centre team consists of a certified team of healthcare professionals trained to safely carry out HBOT procedures. Caring physicians, neuropsychologists, nurses, dieticians, physical therapists, occupational therapists and other medical professionals offer clients the best care possible.
Cutting-edge HBOT Protocol: Not all hyperbaric oxygen treatments and programs are the same. The Brain & Performance Centre’s specific HBOT protocol fluctuates the oxygen levels throughout the sessions in order to engage the body’s own self-healing processes. These fluctuations are scientifically proven to deliver long-term health benefits to our clients.
Neurocognitive Wing
Cognitive performance is one of the pillars of the Brain & Performance Program. Each client experiences a cognitive training program unlike any other. After a detailed evaluation, we implement the latest research-validated tools to enhance your cognitive capabilities. These include: memory, information processing speed, attention, executive function (ability to plan, focus attention, remember, and juggle multiple tasks), and others.
Dual task training has been clinically shown to enhance cognition, reduce age-related cognitive decline, and improve physical function and quality of life in older adults. The Brain & Performance Program employs multimodal training regularly to maximize potential benefits.
Physiological Wing
Each client also go through a detailed physiological evaluation including cardiopulmonary exercise test (CPET), gait assessments, and are given personal tracking monitors to track exercise, sleep and movement. client’s training is individually tailored based on their individual assessment data.
Advanced Imaging Wing
Our radiology department includes a bilingual team of highly skilled professionals dedicated to delivering exceptional services, led by Dr. Sherif Khairy, the Chief Radiology Physician at Brain & Performance Centre.
Dr. Sherif Khairy brings with him over 12 years of diagnostic radiology experience, including 10 years of work in some of the most prestigious radiology facilities in the UAE.
Our Magnetic Resonance Image (MRI) and X-ray services offer exceptional clarity for accurate diagnostics, supporting the highest quality of patient care.
Advanced Imaging Wing
Our radiology department includes a bilingual team of highly skilled professionals dedicated to delivering exceptional services, led by Dr. Sherif Khairy, the Chief Radiology Physician at Brain & Performance Centre.
Dr. Sherif Khairy brings with him over 12 years of diagnostic radiology experience, including 10 years of work in some of the most prestigious radiology facilities in the UAE.
Our Magnetic Resonance Image (MRI) and X-ray services offer exceptional clarity for accurate diagnostics, supporting the highest quality of patient care.
Medical & Clinical Leadership Team
Our team of medical professionals relies on decades of combined experience to support all our patients with a holistic, advanced medical program which includes hyperbaric oxygen therapy in Dubai. Our commitment to individualized treatment allows us to advocate for the unique needs of every client. Our qualified experts who administer a cutting-edge HBOT protocol to enhance the quality of life of our patients. Learn more about how the Brain & Performance Program can enhance brain and body performance.
Dr. Raghda Zaitoun
Head Of Paediatrics
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Taif Al Delamie
Physical Performance Lead
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Dr. Eleni Margioti
Neuropsychology Lead
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Marah Odeh
Clinical Dietitian
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Dr. Sherif Khairy
Chief of Radiology
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Mathew Wormleighton
Hyperbaric Program Manager
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Dr. Semer Wang
Medical Director
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Dr. Umair Qureshi
Consultant Family Medicine
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Dr. Mouzayan Ginzarly
Consultant Family Medicine
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Leadership Team
Craig Cook
CEO
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Shona Coleman
Head of Operations
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Dhanraj Pareek
Head of Finance
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Sabira Ansari
HR Manager
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Awards & Recognitions
As leaders in our field, The Brain and Performance Centre has been recognised globally for it’s contributions
First UHMS-Accredited Hyperbaric Medicine Facility in the Middle East
The Brain & Performance Centre – A DP World Company has become the first facility in the Middle East — and one of only three outside the United States — to receive accreditation from the Undersea and Hyperbaric Medical Society (UHMS), the global authority on hyperbaric medicine.
This milestone recognises our leadership in patient safety, clinical excellence, and scientific integrity, positioning Dubai as a global hub for advanced hyperbaric care.
Healthcare Leader of the Year – Gulf Business Awards 2025
The Gulf Business Awards is the region’s premier platform for recognising excellence across industries, celebrating innovation, leadership, and the achievements that shape the Gulf’s economy.
We’re proud to announce that Dr. Craig R. Cook, CEO of The Brain & Performance Centre – A DP World Company, has been named Healthcare Leader of the Year 2025.
This honour reflects his vision and our collective dedication to advancing brain health.
Prime Awards® - Excellence in Cognitive & Physical Performance Optimisation
The Gulf Business Awards is the region’s premier platform for recognising excellence across industries, celebrating innovation, leadership, and the achievements that shape the Gulf’s economy.
We’re proud to announce that Dr. Craig R. Cook, CEO of The Brain & Performance Centre – A DP World Company, has been named Healthcare Leader of the Year 2025.
This honour reflects his vision and our collective dedication to advancing brain health.
Stevie® MENA Awards for Innovation in Healthcare
The Brain & Performance Centre – A DP World Company is proud to be a recipient of the prestigious Gold Stevie® Award for Excellence in Innovation in Health Care Industries.This honour reflects our commitment to pioneering, patient-focused solutions that address complex health challenges — from brain injuries and stroke recovery to chronic conditions — and to advancing the standards of holistic care.
In alignment with UAE Vision 2040, this recognition affirms our role in shaping a world-class, innovative healthcare system that empowers wellness and peak performance.
Our Testimonials and Reviews
Transformative Cerebral Palsy Programme
Patrick Bol
From Long COVID to Peak Performance
Aysha
Transformative Treatment For Fibromyalgia
Siham Bo Yacoub
Improving Cognitive Decline
Gita Ramakrishnan
Renewed Zest For Life
